Rebranding My Photography Business
To be honest with you, I am not sure where to even begin with this post. Yet somehow, I know that I am meant to write it for you. Rebranding my photography business has nothing to do with me, and everything to do with the Lord. It is not just the next best thing for my business; it was a holy and sacred road to walk as I fought fear, doubt, anxiety, and aimless thoughts of, “Lord, will you actually provide for this?”
My friend – “He who calls you is faithful; he will surely do it.” 1 Thessalonians 5:24. Whatever it is that you are struggling with now, He will surely and faithfully finish what He has begun in you.
Now that I have vomited some words, I want to share each logo mark that was created for my business, what they each mean, and the “why” behind them. So here we go.
Charlestan Design Co. custom made this primary logo by hand. The longer you look at it, the more detail you can see in the lettering. This logo was created with the raw and authentic aspects that I strive for my photographs to have.
You will see a theme of imperfect-perfection in all of my logo marks. This one was also hand drawn by Charlestan, and is representative of my fine art aesthetic and mentality.
This logo mark represents the modern and simplistic take on my brand. It also gives a visual to the side of my brand and personality that likes to stay in the background. It is elegant, and doesn’t require anything else around it to make a statement.
The imperfect circle logo mark is one of my favorite elements of my brand. Similar to the last one, this logo represents the imperfect perfections, the raw fine art aesthetic, and the authenticity of my photographs.
I think this is my favorite brand element. Hand drawn by Charlestan, this logo mark represents a lot about my personally. I wanted something that represented my love for nature, particularly the season of autumn. I knew I wanted an elegant, dainty design element, but I did not want to take a traditional route with flowers. So I chose some autumn leaf inspiration. Actually, a lot of my brand was inspired by autumn and autumn leaves. Charlestan did such an amazing job creating this look for me.
I couldn’t thank Charlestan enough for this rebranding of my photography business! You can find her website below for all of your branding needs!
BRAND DESIGNER: Charlestan Design Co
